If you've never done a marketing plan, I can definitely point you to some great resources that you should know about right away.
At some point during your VISTA year, you might be tasked to create marketing materials for your program or even a marketing plan for the entire agency. In this section, you will learn the steps and ideas inherit in a marketing plan.
What is Marketing?
Marketing is the process of discovering the needs and wants of a prospective customer and satisfying them.
This area is for any and all resources related to Marketing & Outreach.
I hope you are all doing well and may the warmer weather be treating you kindly and hopefully not causing your body to react to unfortunate world of allergens or even to the adjustment to the change in weather. My allergies are sucking bad right now, especially considering I do not even know what is causing this discomfort out here in the South West! GO NETI POT!
I have been given the task to increase the viewership and participation in www.sflregionalequity.org (a website dedicated to achieving greater equity in the Southeast Florida region through promoting and enabling affordable housing, transit-oriented development, stronger neighborhoods, and equal access to education and health).
I believe in the cause and I think demand for the website is out there. However, I did not know how to best get the word out. At first I spent approximately 60 hours identifying 1800 possible organizations and local activists who would possibly be interested in the purpose of the site. I then went ahead and emailed and snail mailed invitations to the website with very little response. I believe that of the 1800 pieces of mailings I received 2 phone calls and 7 emails. So that tactic did not get the results I was hoping for.
Glazing over at most of the discussions due to the fact that they are very tech specific, and I am not. I am fundraising and marketing for my organization and have no clue regarding computer parts, software, etc. My idea of computer maintenance and upkeep is taking it to my computer repair guys and saying "here - fix it" and they do. I don't know what they do, how they do it and prefer to keep it that way. I am not a computer tech minded person, I come from a strong social work background and not technological, but this is a new beginning and I have much to learn. I guess I will have to learn how to "glaze over" less.