http://digitalartscorps.org/taxonomy/term/1346/0 en http://digitalartscorps.org/node/1848 <p>If you've never done a marketing plan, I can definitely point you to some great resources that you should know about right away.</p> <p>Depending on how in-depth you want to get with the marketing plan, a good place to start is a communications audit- this helps you assess the lay of the land and identify potential problem areas. This site is great for that: <a href="http://www.mediaevaluationproject.org/WorkingPaper1.pdf">http://www.mediaevaluationproject.org/WorkingPaper1.pdf</a></p> <p>The best tool for marketing planning I've found is Smart Chart- it takes you through the planning process step-by-step and is absolutely fantastic: <a href="http://www.smartchart.org/">http://www.smartchart.org/</a></p> <p>Then, if you're going to have a social media component to it, you really can't beat the Idealware Social Media Decision Guide: <a href="http://www.idealware.org/reports/nonprofit-social-media-decision-guide">http://www.idealware.org/reports/nonprofit-social-media-decision-guide</a></p> <p>These three resources are absolutely fantastic tools that I highly recommend. Anyone else have any good ones?</p> <p>From Morgan Sully:</p> <p>I'm currently developing a Marketing Plan and Schedule for Media Arts Center San Diego and two things I found useful are:</p> <p><a href="http://www.marketingrealestatemadeeasy.com/marketing-schedule.html" title="http://www.marketingrealestatemadeeasy.com/marketing-schedule.html">http://www.marketingrealestatemadeeasy.com/marketing-schedule.html</a></p> <p><a href="http://masterful-marketing.com/small-business-marketing-plan/" title="http://masterful-marketing.com/small-business-marketing-plan/">http://masterful-marketing.com/small-business-marketing-plan/</a></p> communications audit idealware marketing planning social media Mon, 27 Sep 2010 15:52:23 +0000 Bill Brown 1848 at http://digitalartscorps.org