http://digitalartscorps.org/taxonomy/term/815/0 en http://digitalartscorps.org/node/1004 <h4> Website Traffic Analysis </h4> <p>DEFINITIONS<br /> </p> <ul> <li>hits: A questionable measure of web site traffic. Count one hit each time a browser request is made from a web server. For example, a page containing 5 images counts 6 hits each time it is viewed (once for each image and once for the page itself). Page views are a much better way to measure traffic. </li> <li>page views: the number of times distinct pages of a website are served </li> <li>unique visits: individuals who have visited a Web site (or network) at least once in a fixed time frame, typically a 30 day period </li> <li>referrers: links in other pages that link to the site </li> <li>user pathway analysis: tracks how users travel through a site </li> <li>most and least popular pages: self-explanatory - however, this can tell you which pages you are spending too much or too little time on - why would you waste a lot of time on a site that does not get a lot of views - you need to strategize navigation elements and 'action' buttons to pages that get the traffic. <br /> </li> <li>screen resolution/browsers: this information will tell you what browsers are being used and what the screen resolution is of the computers viewing your site are - you'll need this info to compose your site for optimized cross-browser/screen resolution browsing by users<br /><br /> </li> </ul> <p>Things To Look For<br /> </p> <p> IT'S ABOUT TREND NOT NUMBERS (of hits, page views, etc.)</p> <ul> <li>Consistency: <ul> <li>Is there consistency between pages and navigational elements? </li> <li>people may not always enter the website through the home page </li> </ul> </li> <li>Interest: <ul> <li>can you keep your users on a page for at least 1 minute? </li> </ul> </li> <li>Traffic patterns: <ul> <li>are these correlated with eCampaigns/eNewsletters? </li> <li>time of day: are users coming during the day (usually work related) or at night (usually leisure related) </li> </ul> </li> </ul> <p><br /><br /><br /> Privacy </p> <ul> <li>riseup.net created a patch to ensure privacy on log files for your website (files which store user access info) <ul> <li><a href="http://dev.riseup.net/privacy/" class="external autonumber" title="http://dev.riseup.net/privacy/" rel="nofollow">[2]</a> </li> </ul> </li> <li> the Electronic Frontier Foundation has some articles too <ul> <li><a href="http://www.eff.org/osp/" class="external autonumber" title="http://www.eff.org/osp/" rel="nofollow">[3]</a> </li> </ul> </li> </ul> <p> Tools:<br /> *<a href="http://www.sitemeter.com" class="external autonumber" title="http://www.sitemeter.com" rel="nofollow">[4]</a><br /> *<a href="http://www.crazyegg.com" class="external autonumber" title="http://www.crazyegg.com" rel="nofollow">[5]</a></p> <p> **tracks where on the page people clicked -VERY COOL!</p> analysis website analysis website planning website traffic website traffic analysis Tue, 24 Jul 2007 00:36:22 +0000 Morgan Sully 1004 at http://digitalartscorps.org