On the Web

I have been working on updating our existing website with new content and better information architecture/navigation. Balancing the time commitment for this project has been tricky, as a completely new site is being speced out and will go into production via a third party soon – but won’t be finished until January or February. I have mapped workflows, created mockups and activity diagrams and revised site content to give users a better understanding of the organization’s mission/brand and to provide clear calls to action.

My other big project is creating a Marketing Plan and associated Marketing Calendar to cover the coming year, assuring that the plan incorporates metrics to measure the success of individual marketing campaigns. The new Marketing Plan outlines and defines the major target audiences and competitors for my organization. I have been performing usability reviews for the 2.0 builds and am working on a “Train the Trainer” presentation about usability testing so that everyone in our office can serve as a tester/moderator – training that will hopefully be beneficial long after my Vista tour is over. I have also been studying and reporting on the organization’s Google Analytics and Salesforce stats as well as making SEO/SEM recommendations for the new product launch in January.

Comment from Morgan Sully on December 10, 2008 - 2:54pm

Oooooh, geek. ee. I love this stuff. Metrics? Workflows? Mockups and activity diagrams? These are things I wish i had known just teensy bit more about when I was redeveloping NAMAC's site.

Having a marketing plan in place BEFORE launching a new campaign is always great too.

So glad to hear a usability advocate at work as a CTC VISTA. I think you might quite possibly be the first (of hopefully more!.

P.S. Do you have any shareable pictures from these designs?