Wrapping Up & Ramping Up

Recently I’ve been gathering requirements and consulting on information architecture for another Mercy Corps group, Mercy Corps Northwest. MCNW is doing a major site redesign; and it has been exciting to help them understand their audience (defining user roles and creating surveys) and define/prioritize organizational and user goals for their new site.

I have started wrapping up my work for MicroMentor by ramping up social media outreach. A paradox? Yes and no. With only a couple of weeks left and so much to accomplish I have been concentrating on capacity building at a strategic and tactical level, in order to provide MicroMentor with tools and research that will ease them into a social media presence.

Strategic:
Wrote SEO, Twitter, and Facebook guidelines and research docs, including tips and best practices. In the process of writing an additional report on Google Analytics.
Created a Marketing Dashboard via igoogle for managing social outreach.
 Requirement: ability to log in to one application and address social media maintenance needs quickly and easily.
 Solution: an igoogle marketing tab that includes: a bit.ly shortener, a twitter widget, a google calendar (dedicated to marketing), a Facebook connection widget, marketing to do list, direct access to delicious account for tagging, and feeds from marketing, media and related blogs. Also set up tabs for tracking news feeds about entrepreneurs, nonprofits and mentoring, to facilitate finding interesting (audience specific) content.

Tactical:
Set up a branded twitter account and am tweeting a couple of times a day – to gain followers and establish a “tweet voice”. http://twitter.com/MicroMentorOrg
Launched a MicroMentor Facebook Page and a Facebook Profile (with Causes); these pages and profiles can be further built up over time. (MicroMentor on Facebook)
Set up specific goals in Google Analytics and auto-generated weekly analytics report which is emailed to MicroMentor.

On a personal note, I am wishing the very best to my fellow CTC Vistas, now and in the future. Mary

Comment from Denise Cheng on June 26, 2009 - 1:27pm

Thanks, Mary! Your work sounds really effective! What are you doing after the CTC Project?