When I first started at PCTV I was introduced to a number of very broad and ominous projects that I was to be filling my time with. Of course these project overlapped the skills I had acquired in school to some degree, but plenty of them fell outside of my knowledge.

One of these large projects was to create a new visual identity for PCTV. In the past things had been made as they came up and were not quite coherent. This of course was well within my skill set, having graduated with a degree in graphic design. Without realizing it I was jumping into the real world of graphic design. For those who are not a part of this cult like group of artists who don't make art, there is a major difference between what happens in academic design and what is made for the real world. In academic design things happen, they don't get made. Concepts, images, colors, typefaces are all great but if they are not put together to make a real thing which serves a real purpose they become convoluted quickly.