A Handy Chart for Understanding Facebook's 'Page' Features for Your Org

My organization, NAMAC, recently started a Facebook Page. Within a few days, we had about 100 'Fans'. It was relatively simple to set up and with a little bit of outreach from fellow staff who were also on Facebook we brought that number up to 150.

In setting it up however, we had to make sure that we understood the newly available communication channels available to us as a presence on Facebook. One-to-many and many-to-many options now abound: Wall posts, Posted Item links, Notes... how could we make sense of it?

In light of this, I downloaded a guide for communities and non-profits from Facebook. I read through it and decided to remix it into a yummy 4 page chart to map out the communication options made available to you and your org.

It covers:

• Available Channels
• What each channel does
• Who posts for Who (Staff for Fans? Fans for other Fans?)
• Possible Frequency of Posting for each channel
• How to post to each kind of channel:)

I tailored it for internal use, but have released it here as a 'generic' handbook (in the attached files below). It's just a 'base' to start from - please remix as needed! If you like, I also included the original Facebook guide.

Have any other cool resources you've made or found for using Facebook at your org? Got a link*?

*Note: only VISTAs can post comments/links here. If you've got some other resources, either share them with me on Twitter or tag it with 'ctcvista' in your socialbookmarking service of choice.