My Favorite Marketing Resources from a VISTA

If you've never done a marketing plan, I can definitely point you to some great resources that you should know about right away.

Depending on how in-depth you want to get with the marketing plan, a good place to start is a communications audit- this helps you assess the lay of the land and identify potential problem areas. This site is great for that: http://www.mediaevaluationproject.org/WorkingPaper1.pdf

The best tool for marketing planning I've found is Smart Chart- it takes you through the planning process step-by-step and is absolutely fantastic: http://www.smartchart.org/

Then, if you're going to have a social media component to it, you really can't beat the Idealware Social Media Decision Guide: http://www.idealware.org/reports/nonprofit-social-media-decision-guide

These three resources are absolutely fantastic tools that I highly recommend. Anyone else have any good ones?

From Morgan Sully:

I'm currently developing a Marketing Plan and Schedule for Media Arts Center San Diego and two things I found useful are:

http://www.marketingrealestatemadeeasy.com/marketing-schedule.html

http://masterful-marketing.com/small-business-marketing-plan/