Online Outreach Resources

What are some lessons learned through your year of VISTA around designing an outreach strategy (using media and technology of course) for your organizations?

Here's some resources from other organizations:

1. Developing a Strategic Communications Plan: "Developing a strategic communications plan will be less overwhelming if it is viewed as a series of steps. Here are some questions to ponder before you create your plan. If you know the answers to these, the creative process should be smoother."
2. Speak to Inspire: Designing Effective Outreach Strategies by the Advocacy Center. - includes handouts on message development and framing, and getting started with eAdvocacy.
3. Tech-Savvy Communications: A Toolkit for Nonprofits
   A guide to developing and delivering an effective message for your nonprofit
   (TechSoup/NPower Seattle)
4. The Spin Project's: Writing for Communications: From media advisories to delivering your message uncut on the Op-Ed pages, our publication will help you learn how to successfully write for communications, strengthen your organizing strategy, and offer you the opportunity to reach the hearts and minds of constituencies beyond your base. Click here for our new tutorial, Writing for Communications on message development and framing, and getting started with eAdvocacy.
5. Smart Chart 3.0: A Tool to Help Nonprofits Make Smart Communications Choices : "Whether you are just starting the communications planning process, checking in on a communications campaign already in progress, or interested in reviewing an effort you have already executed, the Smart Chart 3.0TM will help you assess your strategic decisions to ensure that your communications strategy delivers high impact."